Perform Like a Pro on the Pitch with Elite-Level Strength & Conditioning
Tailored online strength and conditioning programs built to suit your sport, your needs, and help you perform at your absolute best.
Book a FREE 1:1 video consultation to map your goals, identify performance gaps, and design a strength & conditioning plan that fits your sport and lifestyle.
Book Your Free Video Consultation
On this call we will:
Map out your specific training goals
Identify key performance gaps holding you back
Outline a plan that fits your sport, schedule, and facilities
Plan out performance based tests for yourself.
No pressure, no hard sell—just a high-level coaching session to show you exactly how we help athletes perform like pros.
Ready to train like the athlete you know you can be?
Lock in your free video consultation now and we’ll tag your application as Online Coaching – Opted In so you get priority access to open coaching slots.
Why Most Players Fall Short — And How To Fix It
Most rugby players don’t fail because they don’t work hard. They fail because their training doesn’t actually transfer to the pitch.
Trusted by Athletes Who Take Performance Seriously
From grassroots athletes, semi-pro to professional athletes across all sports, our athletes build real, measurable performance on the pitch, track, and in the gym.
"Worked with Louis during my off season. Very knowledgable, always checking in keeping me accountable and a good variety of exercises in the programmes. Noticed a big difference in just the few weeks I was working with him, definitely recommend for any young or current athletes."
James Harrison - Professional Rugby League, Warrington Wolves
"I have been using Louis for my on and off season programming. During this time I have torn my rotator cuff and had a TTO knee operation, he has adapted my training accordingly and helped me bounce back from both injuries. Attention to detail from Louis and the check ins helped me out of a rut several times. Genuinely can't recommend him enough."
Henry Hadfield - Professional Rugby League - Whitehaven RLFC
When I started training with Townsend strength, I played for Mansfield u14s. It has helped me improve my strength, power, speed, athleticism and overall performance on the pitch. Since starting training with Louis, I have become part of the north ur7s academy, I have played for Yorkshire DPP/PDG u16s, and represented both South Yorkshire and Great Britain in tag rugby (u22s and Women’s open). I am so grateful for Louis’ help throughout the years and the confidence this has provided me on the pitch and off the pitch. In the S&C program, strength and injury prevention is implemented ensuring I am always fit to play at a high level and high intensity. This has also improved my skill level and performance level allowing me to receive a rugby scholarship at Rugby school, Warwickshire. I have now had the opportunity to step into the England u'18s pathway!
Phoebe Shipley - Rugby union player - Rugby School / England u'18s
I’ve really enjoyed doing the speed training so far, not only has it helped with my sharpness but overall rehab from previous injuries making sure each specific muscle is being worked that needs to be improved on for my strength training. I’m really excited to see where I can take this and continue to improve on my overall strength and speed training
Jack Shepard - Professional football Centre back Barnsley FC
"Phenomenal service. Louis is a superb coach, in a matter of months I was hitting numbers in the gym I didn’t think was possible, and hitting personal bests in speed and power scores. Most importantly the transfer to the pitch has been very impressive with this being noticed by representative team coaches. Louis has made me more physical than ever in the collision, allowing me to push my performance and the level I am playing at to new levels. Louis has been very flexible with my unique work situation, modifying my plan as and when it is needed to ensure that I can always keep progressing. Top bloke offering a top service, worth every penny!"
Daniel Gilbert - Semi professional Rugby union - RAF 1XV, Scunthorpe RUFC
I started with Louis 5 years ago during the summer of lockdown and without him I would not be the player I am today. In the gym I have got much stronger in every aspect and I have also become faster and more agile from his speed work. Both of these translate into me being a more powerful and dynamic player on field. I enjoy and look forward to the sessions. They have also helped me understand how to prepare myself for training and matches in the week.
Zach Noble - Semi professional Rugby union - Sheffield Tigers RUFC
Programmes
size programme
A six week hypertrophy program to help you build some serious mass ready to turn into brutal Strength on the pitch.
strength programme
A 8 week structured program to help you build brutal strength to help you on the pitch.
inseason programme
If you are struggling with structure for your performance for Rugby every week then this is the program for you. Everything you would get online coaching as a fraction of the price.
Athlete club
Want to train like an athlete, but don't play sports on the weekends no problem the athlete club take care of all that sprint, lowers uppers. Become an athletic freak.